Guides on Retail Lighting Design

As we know that the essence ofdesign is to create a unique experience between human and space, while light isthe main medium to build this bonding. When planning your business layout, oneof the important details is the lighting design of your store. To choose the rightlighting helps to create a warm and attractive atmosphere and provide a goodshopping experience. A recent study from Lux suggests evenindicated that in-store lighting can actually help to guide customers throughyour store and increase the average spend per customer.

Among all, track lighting is now the new trendy forlighting design due to its versatility and variety. You can arrange the numberof lights bulbs and their angle at your will. Choosing the good track lightingand achieving a perfect lighting effect for your store and products aren’t thatdifficult once understand some basic principles. This guide will help you getthrough all of the problems that you may encounter in lighting design.

4 primary lighting types

There are four primary lighting types, which areaccent lighting, task lighting, decorative lighting, and general (also ambient)lighting. Accent lighting helps to highlight the specific areas, such as thedisplay stand or the painting on the wall. Task lighting is mainly used inareas where certain tasks are to performed like checkout stand. Decorativelighting combines lighting function with decorative elements and achieves anaesthetic effect. While general lighting serves the main light source of thestore. In order to achieve a sense of order and variation, it’s better toconsider the combination of different types of lighting rather than adopt onlyone. And Track lighting is often used as accent & decorative lighting.

Track types

1.    LinearThe simplest and commonly-seen track lighting is the linear type. It mainlyconsists of three parts, which are track light power source and light. You caneven choose where the power source place for a better shape.

2.        FlexibletrackIf you can’t find a satisfying one with linear track and prefer a moredecorative one, you can find a flexible track light. You can customize yourtrack into curved one or different length.

How to choosing the good track lighting 

 1.   Brightness:Lumens have now become the new way to determine the brightness of a bulb orintegrated LED light fixture emits. Though there are many other ways like luxand nits to measure the brightness, lumens are the most practical way to tellyou the visible light intensity that is produced by a bulb.

 2.   Lightcolor: The tone of light —— we often refer to warm or cold —— can give a verydifferent shopping experience. Warm tones create a cozy and relax air whilecold tones lend the store a high-class atmosphere. You can mix two up dependson tour space plan and products.

3.     Compatibility:Track lighting has different track style. The popular track lighting styles areH-style, J-style, and L-style. Noted that J-style & L-style are notcompatible with H-style track!

 Where to buy track lights 

 Although track lighting is notdifficult to find, the point is how to get the most appropriate lighting layoutfor your product. Professional commercial lighting manufacturer that offerscustomized lighting design is preferred. OEPE Lighting, the professionalcommercial lighting solutions provider established in 1988, has cooperated withoverseas and domestic companies varied from luxury brands to supermarket.Its high end track lighting is well received by the customers.Following the tips mentioned above, you now have arough idea of how to choose good tracking lights for your retail room. Alwaysremember your lighting is to give good shopping experience of the customers andshow your products’ characteristics.